YouTube Claims No. 1 Spot Among TV Distributors in July
The platform is the first streamer to claim the top ranking in Nielsen's monthly report; NBCUniversal also gets a bump thanks to the Olympics.
YouTube became the first streaming service to command more than 10 percent of all TV use in the United States in July. That number also is good for another first: YouTube was the top distributor of TV programming for the month, dethroning Disney and becoming the first streaming-only company to lead Nielsen’s media distributor rankings.
Viewing of YouTube on televisions accounted for 10.4 percent of all TV usage in July, Nielsen says, moving it ahead of Disney (9.9 percent) in the Media Distributor Gauge rankings. YouTube’s share of viewing rose half a point from 9.9 percent in June, driven in large part by kids and teenagers on summer break from school. People age 17 and under accounted for 30 percent of all YouTube viewing on TVs for the month and 13 percent of all TV use regardless of platform — the highest mark for that cohort since a year earlier.
