Union says agreement sets 'a new standard' for ethical use and makes it easy to performers to give consent and get paid.

SAG-AFTRA has struck a deal with AI startup Narrativ for audio voice replicas in digital advertising that the union asserts sets “a new standard” for ethical use of the technology and also makes it easy for performers to give consent and get paid.

The New York-based Narrativ operates an online marketplace that offers tools to advertisers to create audio spots using AI tools. The firm’s new agreement with SAG-AFTRA promises to give the union’s 160,000 members the opportunity to add themselves to a database that connects voice talent to advertisers. The individual members will have the ability to negotiate fees for the use of their voice on a project by project basis, so long as the fee isn’t lower than SAG-AFTRA’s minimum per its most recent commercials contract with advertisers.

The Source:
https://variety.com/2024/digital/news/sag-aftra-ai-narrativ-voice-replica-digital-ads-1236106301/