Maybe Jeffrey Katzenberg was just ahead of his time. A cottage industry of apps has found market momentum this year offering scripted short-form entertainment for mobile consumption, not unlike the kind of content the Hollywood mogul infamously crashed and burned with via his Quibi venture in 2020. Multiple outlets have recently noted the emergence of “vertical video” apps (also known as “short” or “micro” or “mini” dramas). These are movie-length shows broken into dozens of bite-size episodes, often two minutes or less each, designed to be watched on your phone in a 16:9 aspect ratio.

The Source: https://variety.com/vip/vertical-video-apps-growth-quibi-audiences-1236130902/