The Warner Bros. Discovery CEO spoke at a Goldman Sachs conference on Thursday, shortly after a multiyear agreement with Charter was unveiled.

In need of a win following the loss of its NBA rights package, Warner Bros. Discovery aims to shore up its linear pay TV business with a multiyear agreement with Charter Communications that begins to rebuild what used to be called the cable bundle.

The deal will see a tier of Max, including HBO content and Discovery+, be made available to Charter’s Spectrum TV Select packages without an extra charge for customers. It marks the first time that HBO programming will be available in a standard cable bundle, and not sold as an add-on.

The Source: https://www.hollywoodreporter.com/business/business-news/max-subscribers-david-zaslav-1235999807/